007 Bond In Motion

ABOUT THIS PROJECT

A brief from NFTS: ‘Bond in Motion’ is a motion piece to inform the public of a new ‘Bond in Motion’ exhibit. This motion design was to coincide with the advertisement and marketing of the new film – ‘No Time to Die’ (originally planned for release in year 2020.

Design Approach:My final design was influenced by 5 of the movies from the Bond series. The design primarily focuses on the high velocity and action associated with the James Bond film franchise.

Design Style:Design incorporates lots of speed lines, circles, and revolutions to convey high speed, and dynamism of Bond. Use of organic free flowing speed lines which are also evident in Industrial Design, and Aviation are used to bring about connotations of the technology, and multiple forms of transport utilised in the movies. This highlights the motion and ever evolving aspect of the series.
Smooth surfaces Sharp edges Smooth, organic forms Clean, sleek colour Drawn artwork incorporated All about the aesthetics Round shapes

STORYBOARDS AND STYLING

EXHIBITION POSTER DESIGN

image credit: Photograph of Daniel Craig, Posing with a pistol for 007 shoot.

The use of a helicopter in a Bond Film. The helicopter is shining a spotlight on the scene beneath.

Final Exhibition Poster

The final piece is kitted out with many of 'James' Bonds' transportation methods. There is a representation of (dark and light), with an illusion of outer space. The motorbike in the word 'motion' makes up the 007 brand mark. The helicopter is still shining what is a spotlight on the scene beneath everything. The shades of blues are reminiscent of the oceans, sky, etc. The poster is meant to signify speed, have speed lines, fluidity, sparks, themes of upper class, and the idea of thrilling.

BOND IN MOTION LOGO ANIMATION

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