Ionite sports drink

A brief from Bucks New University:

This is a self-written brief which was also really an open brief. My goal was unifying a global message of cleaner oceans and reducing negative impact associated with societies single-use plastics. I aimed to create a new sports drink/ bottle, which is healthier for the environment, and at the same time, one which is beneficial for demanding markets of sports nutrition, and healthy living.

Design Approach:

The final ended up with a product which has a name and identity. The product fulfilled my creative goals, in a sense that I delivered an item (not without fault) with elements which make it quite unique. There was a lot of development phases. The product is accompanied by three types of Advertising campaigns to shock the buyer/ seller at the same time.

Advertising Campaigns:

Toxic Campaign - A campaign which depicts the toxic nature that plastic can be.

Shock Campaign - Creation of shock tactic campaigns to go along with the brand to make people aware of their plastic usage and the damages it causes on the environment.

Boost Campaign - A campaign which could be used to target sporty people, or people who want to drink healthily. This could be an example of using a sportsperson such as 'Usain Bolt' for instance to lead the campaign. This is the sort of campaign which runs alongside the shock-imagery campaign, and the primary goal is instead to promote the production of better sports drinks, and better lifestyle.

Research has shown that:

Research led to one conclusion: that plastic lasts forever, we only use it for a short while. The aim is, creating an alternative for plastic bottles, in efforts to reduce plastic bottle pollution.

Few facts to keep in mind:

• Plastic started to boom in the 1950s.

• The use of this item has risen along with human population.

• To date; 8.3 bn. Metric tons of plastic have been produced.

• Only 9% of that plastic has been recycled.

• 6.3 bn. M-tons is still waste.

Types of plastic pollution:

• Primary and Secondary

• Pre-consumer plastic

• Post-consumer plastic

• Waste in oceans

Most popular plastics today are:

• Low density polyethylene (LDPE)

• Polyvinyl chloride (PVC)

• High density polyethylene (HDPE)

• Polyethylene terephthalate (PET)

The shock Ad Campaigns are at the very least striking and impactful. The idea is to use photographers' imagery of wild life/ plastic waste, etc., and amalgamate the two to create images that pack a punch. When we buy items, we take so much more for granted. Why not put scary imagery like this on plastic shopping bags, and items we sell.

*If they could put it on cigarettes, then this is a plausible achievement too.